Click here to view this article in a PDF format: Smart Business Plan 2019 for Smart School system
1.0 Excutive summary:
Suss Education has been working on becoming at this stage for 40 months and other preparation has been going on for some years before this period.
Presently, Suss Education is at that stage to implement what it has accomplished already. This Smart Business Plan will give us an idea of our accomplishments. It’s regarding to add the Third Smart School System to the current Government and Private school systems, There, Suss Education believes very strongly lays our business opportunity in full force. There are of course other smart business opportunities where it can handle later or when will possible to construct.
Suss Education is an international company constructed by Suss Education Iceland ehf. and Suss Education Africa Limited offering Web lessons online for free to the most vulnerable and others in the society. They include teaching and educational and cultural subjects in layman’s term. The Web lessons will short. In the beginning it will start with Financial literacy and in July 2019, Home accounting in layman’s term regarding the Web lessons. They will be very easy to approach and gives anybody the chance to learn any subject at his choice now and in the future.
2.1 Problem & Solution; Target Market; Competion
The wisest and most important opportunity lays in bringing the newest technology Suss Education can get hold of each time into the Smart School System. What’s that? It´s a system which use the online technology and computer sicence and technology to teach and educate and offer culture to the public for free. The Smart School system will offer the Web lessons in institutions named Smart Learning Centres. Where people can visit and get the Educators to help and assist with the subject of concern. The Government and the Private school sector can use their Web lessons for teaching their students online. Their curriculum can be adjusted to this circustances of the education approchs.
The opportunity of Suss Education is to produce Web lessons for the Smart School System and they will get them free of charge anytime for anyone. The Smart School System will be tested as a trial in five location/schools in Kenya to begin with and replicated all over Kenya/Africa when approved by participants of the project.
The Smart School system will save a lot in funding new schools for Kenya/Africa. There will much less building constructions to do. Instead we build the Learning Centres and students and users of Suss Education´s products and services can study where ever they are located each time. It saves also transportation cost for them to go fewer times to the Learning Centre because they are studying online. Simply they can study at home or elsewhere at their own choice. The society use the saving for other activities like infrastructure, social welfare, etc.
The expectations are to give more students and the public and the most vulnerable easier access and the possibility to study free and do it anywhere they are located. When they get the Web lessons free of charge it will not exclude anyone from studying in the Smart School System.
Suss Education will cover the cost of its Learning Centres as it will be free of charge. The company will collect funding from the public and organisations and the Government and the local governments to cover the cost. Suss Education will advertise in the beginning and the end of each Web lesson. This revenue will be large and make capable to offer the Web lessons free of charge to anybody. Please note there will also be other subjects from various suppliers on the Suss Education’s database which is meant for the public. For example, from individuals and companies who will publish their products for the user to learn about their products and services. This possibility gives Suss Education to receive revenue to cover the operating cost.
Suss Education will be able to offer Web lessons internationally and therefore get international companies to advertise for heavy amounts for each advertisement.
The problem today is that the present schooling systm is costly, and it needs large and many buildings to function. The teaching methods need to be adjusted and aligned to the present opportunities. There is a difficulty regarding the teacher. They need to be thought how to handle the Smart School System at the same time we are implementing it and change them into educators. The educators will be teaching and educating and introduce cultural subjects and produce their own Web lessons for the Smart School System for Suss Education and individually too.
Suss Education will offer Web lessons in the urban and rural areas by using the educators to visit the local Learning Centres which it will offer at each location in the rural areas. It aims to use the current distribution system for distribution of vaccines. There’s no need to invent the wheel again.
The target market is the total population with an extra help to the most vulnerable. They need and deserve only the best and nothing but the best. By taking into action the Smart School System. These actions will give them an opportunity to study at free will and without paying for the Web lessons. This means that they will be less burden (not anybody can learn) and the society must take care of them separately, please. The others can help themselves in any meaning of that word.
The by-product from the Smart School System is also more wellness, financial security, freedom and democracy. The public will be more educated and informed. It gives the society the chance to empower both women and men for higher achievements and fulfil their goals for a better world.
The competition comes from other websites than ours or as www.suss.education offering Web lessons (courses) online in an education. They ask for fee and aim at the higher education. Suss Education is working as company for the public and is free. The competition comes also a from the present school system. But Suss Education is not to think of it as a competition rather as a collaboration between the Government and the Private versus the Smart School System.
3.1 Marketing and Sales
3.1.1 Marketing Plan
Suss Education is planning to advertise at Facebook for Kenya to begin with. It has a Facebook Page where the advertisements will be put. Suss Education will also count on the word of mouth to distribute its content. It will keep on its database a huge content of Web lessons and they will also advertise themselves as the users continue to use them.
In the Smart School System there will be a free choice to select any Web lesson and it will advertise itself as time goes by and the user makes it popular on the website. There will be Top10 list who will also advertise the Web lessons. Therefore, internally Suss Education will have its own opportunity to advertise itself.
It´s certain that Suss Education needs to operate a Marketing and Sales department. Its purpose is to market and sell its Web lessons and get advertisements for each Web lesson. There will advertised in front of each Web lesson and at its end too and in between. There is a need for salespersons to handle this affair. They will also sell and market Web lessons from individuals, organisations and officials where each one is promoting his own issues. The one can be having a complicated products and services which there is a need to explain the use of to the customer. Then it´s his change to produce Web lessons to explain them. There is a big market for this issue and Suss Education has made a trial to introduce the idea and the next step is to follow it.
3.2.1 Marketing Mixes
These as follows are our answers with Marketing mix – 4P´s and 7P´s. This our present marketing strategy and Suss Education will work accordingly to these Marketing Mixes.
- Sales Promotion
- Social media, Facebook, Twitter, Instagram, LinkedIn, Pinterest.
- Gifs or moving images
- Word of mouth
- Introduction Campaign
- Interest campaign
- Fundraising Campaign
- Lead page Campaign
- Content Campaign
- Public Relations
- Interviews, news papers
- TV Stations
- POD cast
- Direct marketing
- Sales of Web lessons directly from third party.
- Education for all, for the lowest price.
- Sustainable Education.
- Sustainable finances.
a. Highest quality possible.
- Suss Education is the Branding name. Colours in the brand mean:
i. Blue: Trust,
ii. Yellow: Creativity,
iii. Green: Growth,
iv. Light Teal: Wisdom
- User interface (UI)/User experience (UX) of the website
- Slides in Web lessons
- Excel spreadsheets
- millions of learning centres
- Phone support.
- Email support.
- Office support.
- Exams and assignments
- Gives you working permit on graduation
- Price strategy
- Pay as you go is both Zero and X payment payable.
- Zero up to X payment payable.
- None, not applicable.
- None, not applicable.
- Payment terms
- None, not applicable.
- Learning centres
- Facebook TV
- Market Coverage
- Age 18+
- For autodidacts
- Web lessons
- Busses for the future
We refer to this image 2, specifically “People”, “Physical Evidence” and ” Process.”
- People unable to educate themselves through typical schooling
- People who are autodidacts and need a working permit
- For the most vulnerable
- Skilled employees
- At all ages
- Social interactions
- Mutual respect
- Good communication skills
- Solution based interactions
- Roles & Scripts
- Job descriptions
- Organizational chart
- Delegation management
- Connection network
- Manner and behavior
- Workplace Respect
- Human relationships moderately handled
- Golden rule policy
- Gender equality
- Physical Evidence
- Learning centers
4. Livery & artefacts
- Yes, where applicable.
- Suss Education Symbol.
- Service Design
- Digital assets
- Digital software
- Learning centers
- 1080p video, 15 bit/s. Mpg4
- 1200×1200 images/video for social media. PNG
- Script writing
- Cloud standardization
- Naming files convention
- We try to align our workers.
- Encourage people to customize as much as possible
- Market research for what Web lesson has the most need for
- Operation efficiency
- Correct film production pipelines
- Publishing pipeline
iii. Publishing out
Suss Education will also use a distribution system which is combined of a smart-tv and laptop/tower which will put into each classroom in the Learning Centres. By offering this Suss Education can show its Web lessons on the screens.
3.3.1 Sales Plan
The smart business idea is to start with 5 locations and find out how the theory works in the Learning Centres. After that experience Suss Education collects the data and on those informations. It can decide with certain accuarancy how to handle the Markering and Sales for the future. The issue is a need for some experience and knowledge to base further actions on and the theory is working according to expections.
Suss Education needs to sell the smart business idea to the locations and test it there. They will give us their facilities and it will sell the idea to both the students and to the locations. They are schools and libraries which offer their classrooms and lecture rooms so the students can attend there and watch the Web lessons on the smart-tv.
Suss Education will make a contract with the locations where they offer their facilities free of charge and it will take care of the cost regarding the TV and the computer in each classroom. In the Learning Centre of Suss Education it will take care of the total cost of operating them. This is a part of the total sales plan for Suss Education. There are two lines the Learning Centres and the classrooms of the locations.
The goal is to open Learning Centres as they will be needed in Kenya/Africa with the urban and rural areas included.
The Marketing and Sales department will need to follow up the distribution system and tackle it.
4.1 Locations & Facilities
Suss Education Iceland´s address is: Hrafnholar 8, 111 Reykjavik, Iceland and Suss Education Africa‘s address is: Ngong road Ngando juhudi lane, Nairobi, Kenya.
Suss Education will need more office space in the near future for its activities.
Suss Education uses WordPress and Microsoft Office professional 2016 and NHC to produce its Web lessons. In the future it will use AI, Machine learning and Deep learning, 3D and animations to operate and produce its Web lessons.
4.3 Equipment’s & Tools
Suss Education is going to buy TV sets and Laptops or towers in large quantities. Brand names has not been decided yet.
5.0 Milestones & Metrics
Finish the first version of the website www.suss.education 28.06.2019. It has been accomplished.
It´s ready for promotion and marketing at the date 08.07.2019.
The Smart Business Plan will be ready 04.07.2019 for promotion and introductions.
The funding of Suss Education will be effective from 15.07.2019 to 15.09.2019. That´s it will work heavily on the funding and accomplish its goal for needed amount as seen in the Finance section.
Suss Education will start to archieve advertisements for the website or the Web lessons 15.07.2019 or sooner.
The hiring of an additional staff will be in actions from 15.08.2019 and on.
To finish a row of Web lessons in English, Mathematics and Science before 31.12.2019. each row will keep several Web lessons. The Web lessons project will start as soon as possible or when funding is secure. Then Suss Education is introduction Web lessons or the first in each row.
5.2 Key Metrics
The metrics need to read the row of popularity on each Web lesson and the income from the advertisements connected to it. That‘s also to measure the frequency of clicks of the Web lessons of concern. This means Suss Education can follow the income and estimated the total revenue. This informations will be available from the website by Suss Education‘s software and Google Analytics.
The ownership of Suss Education Iceland ehf. is:
Hrafnkell Tryggvason has 85.5% of the stock.
Hörður Jónasson has 7.5% of the stock.
Hallur Víkingur Þorsteinsson has 7% of the stock.
The ownership of Suss Education Africa Limited is:
Hrafnkell Tryggvason has 89% of the stock.
Maureen Susan okwar has 5% of the stock.
Kenneth okwar has 5% of the stock.
Francis okwar has 1% of the stock.
Both companies are Limited Liability Companies, (LLC).
7.1 Management team
Hrafnkell Tryggvason, Chairman and CEO and founder of both companies.
Hörður Jónasson, Co-Manager of production for Suss Education Iceland ehf.
Hallur Víkingur Þorsteinsson, Co-Manager of Editing and Filming for Suss Education Iceland ehf.
Maureen Susan okwar, Manager of Communication for Suss Education Africa Limited.
Kenneth okwar, Manager of ICT.
On next few week Suss Education is hiring more people into the gaps which will occur as it scales up. It will need a CEO for Suss Education Africa Limited and workers in the production site and in the editorial commitee. It will need a lot of workers.
Hrafnholar 8, 111 Reykjavik, Iceland